Monthly Archives: April 2012
Is Your Business a “Benchmark Brand?”
Are you brand loyal? Think hard about this one: Do you buy a particular brand of anything because you consciously like it and choose it, or just out of habit, or because you/your family/your friends have always used it? I … Continue reading
Posted in Blog
Tagged brand apathy, brand experience, brand loyalty, branding, customers, small business
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Don’t Say What You Do – Say What You Can Do For Your Clients
I was at a marketing seminar recently where we were told that the amount of time we have to make an impression on a potential customer coming across our website is literally the blink of an eye (yes, she actually … Continue reading