I was at a marketing seminar recently where we were told that the amount of time we have to make an impression on a potential customer coming across our website is literally the blink of an eye (yes, she actually had us blink).
Makes you think, doesn’t it?
So the important thing to get across in that short span of time (if it can even be called a span!) isn’t what you or your business does. It’s what you can do for your client.
This point really hit home recently on a complimentary consultation where I was analyzing a potential client’s site. The potential client was a holistic healer who used hypnotherapy to help people change their habits for a better life.
But you didn’t get this at all when you looked at his website. The primary things that would get people’s attention (like the effectiveness of using hypnosis to quit smoking, lose weight, de-stress, incorporate healthy habits) were buried on a sub-page of the site. I can’t imagine how many potential clients he lost due to the fact that they had no idea how his practice could help them.
This is why my tag line “Taking Care of Your Copy While You Take Care of Your Business,” is at the top of the home page of my site. I want you to know, the minute you land on my site, not only what it is that I do, but what I can do for you.
Can a potential client easily see what you can do for him/her, looking at your website?
Not sure that you’re getting your message across? Contact me for a complimentary consultation!