Portfolio

Samples Overview - click each title for more

BeautyNewsNYC – City Pulse – Making Superfoods into Softserve – Enjoy Dessert Guilt-Free with Yonanas

It’s summertime, and with the temperatures sometimes soaring into the triple digits, it’s awfully hard to resist the siren-song of the Mister Softee ice cream truck.

Until one day when you can no longer button your slacks.

Rather than give into my first impulse of wearing drawstring pants for the rest of the summer, I decided to attend a demonstration of the Yonanas appliance, which claimed that I could have “frozen dessert anytime” and “indulge without the guilt.”

The Yonanas appliance is unlike anything I’ve ever seen: It’s not a blender or a food processor (though the sound it makes is similar to one), an ice shaver or an ice cream maker. The best word I can come up with is a made up one: it’s a squidgifier. It turns (squidgifies) frozen fruit into something with the consistency of ice cream or sorbet, depending on the type of fruit you use. And said fruit comes out tasting delicious.

Yonanas is the brainchild of Eileen McHale, formerly a personal chef and caterer in the natural/organic foods industry. Though never formally diagnosed with lactose intolerance, Ms. McHale says that from a young age, she “liked ice cream, but it didn’t like her back.” After years of having stomach issues every time she indulged, Ms. McHale began trying out different options that she came across while working in the natural foods business. After sampling a variety of soy and rice milk ice cream options which never appealed to her because they were either lacking in texture or leaving her with a strange aftertaste, she began experimenting in her kitchen with her blender and food processor, often coming up with things that were the right flavor, but not the right consistency – she wanted to make something creamier. After eight years of working on a prototype with her husband, Brian Machovina, a biologist who “thinks like an engineer,” they came up with Yonanas, an appliance which, unlike a blender, does not separate the juice of fruits and vegetables from their fibers and gives them a consistency similar to sorbet or soft-serve ice cream.

At the demo, I sampled two types of Yonanas soft-serve: Strawberries and bananas and then bananas with chocolate. Both were remarkably like soft-serve ice cream and tasty. While the name “Yonanas” comes from the fact that frozen super-ripe bananas (the type you’d normally use for making banana bread or pancakes) are the ones that provide the texture most like soft-serve ice cream, you can put a number of different types of frozen fruits or vegetables through the appliance with great results. At home, I tried freezing watermelon, “squidgifying” it and putting the resultant sorbet into the popsicle tray that Yonanas provides, studding the pops with non-frozen bluberries. The result was scrumptious (and pretty) sorbet pops. I next plan on making what according to Ms. McHale is one of the most popular Yonanas recipes, pineapple-mango sorbet.

In addition to being a boon to folks with dairy or waistline-related issues (for anyone who follows the Weight Watchers program, Yonana’d fruit= 0 points) Yonanas is also something of a gift to parents who have a difficult time getting their young children to eat fruits and vegetables. You can freeze vegetables, like beets or pumpkin and mix them with fruit in the Yonanas machine, disguising healthy foods as frozen treats. School teachers have told Ms. McHale of students coming to class claiming to have eaten ice cream for breakfast. Diabetics and hypoglycemics find it to be amazing, and folks with cancer going through chemotherapy who have to be on a low iodine diet of mostly fruits and vegetables find it nice to be able to have a treat they can enjoy (if you have one of these health conditions, please consult your physician first).

The appliance itself is deceptively simple looking: It consists of four, easily cleaned, dishwasher safe, parts. When it’s together, it is child-safe, and making soft-serve or sorbet only takes a few minutes. You can add other, non-fruit or vegetable ingredients as well: freeze chocolate or peanut butter, if you’d like to add it to your dessert. The Yonanas recipe booklet includes recipes for mint chocolate chip, pecan pie and peanut butter and jelly desserts, among others. If you have a baby, Yonanas can serve yet another purpose: while putting frozen ingredients through Yonanas makes soft-serve and sorbet, putting non-frozen ingredients through results in baby food.

While Ms. McHale started out selling Yonanas on the Home Shopping Network last Memorial Day, huge demand led her to expand the venues where Yonanas is sold. You can now pick one up either online or in store at Bed, Bath and Beyond or Target. She hopes to have it in Macy’s and Dillard’s by the time the winter holiday season rolls around. The appliance retails for $49.99 and makes a good gift for vegans, the lactose intolerant or simply the person who is looking to eat healthfully without sacrificing taste.

BeautyNewsNYC.com – Metro Mama / Metro Baby – Get the Knack for Urban Picnicking

Click the preview image to see the full article.

BeautyNewsNYC.com - Metro Mama / Metro Baby - Urban Picnicking

BeautyNewsNYC.com – Spa – A Touch of Europe on the Upper East Side

Click the preview image to see the full article.

BeautyNewsNYC.com - Spa - A Touch of Europe on the Upper East Side

BeautyNewsNYC.com – Spa – Rejuvenate Your Skin in New York’s Most Majestic Borough


By Mrinalini Kamath


When most New Yorkers think about a relaxing visit to a spa, they think Manhattan: the Upper East Side, Soho, Midtown. But one of the things I’ve noticed about going to spas in Manhattan is that as quiet and peaceful as they may be on the inside, you’re thrust back out into the noise and crowds the minute you finish and step outside again. If you feel the same way, it may be worth your while to travel just slightly off the beaten path to visit Rejuvenate Face and Body in Astoria, Queens.

Located about 25 minutes outside of midtown, Rejuvenate is owned by aesthetician and skincare specialist Evelyn Gatzonis. A petite woman with beautiful skin herself, Evelyn first became interested in a holistic approach to skincare when she experienced severe acne from her early to late twenties, and went on a quest to rid herself of it. She ended up meeting and working with a holistic skincare expert who, in addition to administering acne peels, was able to tell her what was going wrong nutritionally that was causing her outbreaks. A light bulb went off for Evelyn, who up to that time had been working in retail. “I thought, wow, what a terrific way to live – doing something that helps people and really enjoying it.”

After getting her aesthetician’s license, Evelyn went on to work in some of the larger spas, including Equinox, but found it less than satisfying, as the time constraints of the big spas prevented her from giving clients a thorough analysis of their skin issues. So in 2004, she opened Rejuvenate Face and Body, an eco-friendly holistic spa a short walk from the Astoria Boulevard subway stop on the N/Q subway line. At the time, spas weren’t really focusing on being “green,” but she decided that this was the way for her to go as it was best in keeping with her ideals of how to treat skin issues: simply and nutritionally.

To that end, Evelyn imports the Trilogy line of products from New Zealand, since that country tends to have one of the best records when it comes to exporting products grown and produced in pristine environmental conditions. She also believes in addressing nutritional and lifestyle issues when working with a client’s skin, since what occurs on the surface is generally symptomatic of something amiss deeper down. “If something’s good for your digestive system, it’s generally very good for the skin as well, and vice versa.”

My own session with Evelyn began with her asking me if I had any particular skincare issues I wished to address. I explained that while my skin is basically good, I had been having some hyper-pigmentation issues lately. After carefully looking over my face, she thought that a salicylic acid peel was probably the best way to go, but since my last experience having a facial had not been a pleasant one, she suggested the gentler but also effective Vitamin C peel. Having overheard me empathize with her receptionist about allergies, Evelyn also offered to perform lymphatic drainage, where toxins are flushed and sinuses are helped to drain through the massaging of the lymph nodes. The combination of the two treatments, performed in a comfortable, quiet room and not at all rushed, (she explained what the purpose of each oil and mask applied) left me with glowing skin and the ability to finally breathe through my nose with no problems.

While Trilogy is the main product line that Evelyn carries, she also carries less expensive, but equally eco-friendly lines which, through a happy coincidence, happen to be owned by women business owners as well (it’s not her priority, but being a female business owner, she does like being able to support them). Other lines include bettijo scents, Marianella soaps, Coola skincare products, Melange, Nature’s Apothecary and Afterglow mineral make-up. In addition to a wide variety of facials and peels (including the most popular, the acne peel), Rejuvenate offers massages, reflexology, microdermabrasion (another highly popular service), body wraps , waxing and cellulite reduction treatment. When I stepped out of Rejuvenate, not only did I feel calm, relaxed, well-rested with glowing skin, I got to retain that feeling as I walked back down that quiet block of Astoria to the subway.

BeautyNewsNYC.com – Travel – A Peak Experience: Explorations in India

 BeautyNewsNYC.com - Travel - Logo

Image of Mount Kailas, Himalayas

By Mrinalini Kamath

It sounded like a spiritual adventure when my parents first mentioned the idea. During their annual trip to India, we would spend a week in the Himalayan mountains, starting off at the city of Rishikesh then visiting the mountain villages Kedarnath and Badrinath and stopping at Haridwar before going back to Rishikesh. Some of the holiest sights of the Hindu religion, all in one week. The most exciting part (to me) was the idea of climbing up an 11,000 foot high mountain to Kedarnath.

My parents were determined to make it to Kedarnath this year, “while we can still walk,” my father had said. The temples at Kedarnath and Badrinath are considered two of the holiest in the Hindu tradition, and my parents had been wanting to go for years. As soon as my mother booked our plane tickets, she started taking brisk walks in the evening to ready herself for the 12 kilometer steep climb up the mountain. This was going to be a real pilgrimage, down to the physical challenges.

When we get down at Gaurikund, the village at the base of the mountain, the first thing you notice are the ponies. Brightly decorated with colorful harnesses and bells, ponies of all shades wait to be ridden by pilgrims and tourists who find the climb too arduous. Despite the fact that she has been walking in preparation all summer, my father insists on my mother riding up the mountain on a pony. My aunt and my cousin follow suit. I decide to try and walk.

The beauty–the greenery, the waterfalls, the wildflowers–are completely lost as I struggle to keep up with my mother’s pony. Eventually, her guide recognizes someone and rents his pony for me. The trek gets easier on my lungs, but not a whole lot easier on my body. My thighs are getting bruised as the pony walks up the wide shallow steps cut into the mountain and my palms are starting to hurt as they rub against the saddle’s pommel. On the bright side, I can view and appreciate the river, the waterfalls, the bright orange clothes of the hardier pilgrims and the way that the litter-bearers walk in sync as they carry an old woman up to the top.

When we finally get to the top of the mountain and into our guest house, the first thing we notice is how incredibly cold it is. As I lie down to take a nap before dinner, I can’t help but notice that the comforter that is as thick as my mattress, is damp. It’s made of cotton, and everything made of natural fibers in the mountains is never dry, or if it is, it doesn’t stay dry for long.

Temple at Kedarnath

After the food lodge brings us tea and we eat some of the protein bars and trail mix we packed, we make our way over to the temple. The Kedarnath temple at night is quite a sight: All the sales stalls, selling food, religious trinkets and the like, are strung with Christmas lights, as is the temple itself. Sadhus (renunciates, similar to monks) dressed in orange sit on the ground outside the temple. Musicians beat drums and play other instruments, some pilgrims sing and clap along. But the most amazing thing about the temple is its age: The temple is over 1,000 years old, and was built on the site of an older temple that was supposedly dated back to the time of the Hindu epic the Mahabharata (roughly the 4th century BCE). I feel slightly claustrophobic as I join the throng going through the temple, but also part of something bigger: I’m performing rituals and actions that have taken place in this space continuously for thousands of years.

Ponies at Kedarnath

Morning brings a bit more warmth, both in terms of the sun and the steaming buckets of hot water that the men from the lodge bring for us to bathe with (there is no running hot water). As we go out to the temple again, we suddenly see the majestic, snow-capped mountains, making me feel simultaneously powerful and insignificant. We also see how rain is made, as mists of water are sent up into the air from the surrounding Mandakini River and form clouds.

When I get back to Mumbai, I’m a few pounds lighter and have a few more more aches than I was before we started. But when I look at the video of the temple and the mountains, I believe it was all worth it. This is what people mean when they say that experiences are worth more than things, and I am so grateful for the experience.

Links: Government Travel Site for Kedarnath and surrounding districts: http://www.gmvnl.com/newgmvn/districts/rudraprayag/kedarnath.aspx

Built NY

Click the preview image below for the sample.

Built NY Coffee Sleeve Ad

Built NY

Click the preview image below for the sample.

Built NY Direct Mail

Built NY

Click the preview image below for the sample.

Built NY B2B

Essie Nail Polish

Click the preview image below for the sample.

Essie Nail Polish Print Ad

Gourmet Getaway Lunch Tote

Click the preview image below for the sample.

Gourmet Getaway Lunch Tote Print Ad

Gourmet Getaway Lunch Tote

Click the preview image below for the sample.

Gourmet Getaway Lunch Tote Radio Ad

Gourmet Getaway Lunch tote

Click the preview image below for the sample.

Gourmet Getaway Lunch Tote Television Ad

Gourmet Getaway Lunch Tote

Click the preview image below for the sample.

Gourmet Getaway Lunch Tote Creative Brief

Gourmet Getaway Lunch Tote

Jane Austen

Click the preview image below for the sample.

Jane Austen Brochure

Manhattan Mini Storage

Click the preview image below for the sample.

Manhattan Mini Storage Radio Ad

Midol – Halloween

Click the preview image below for the sample.

Midol E-newsletter Halloween 2004

Midol – Spring

Click the preview image below for the sample.

Midol E-newsletter Spring 2005

Midol – Summer

Click the preview image below for the sample.

Midol E-newsletter Summer 2004

Midol Spring

Click the preview image below for the sample.

Midol Postcard Spring 2005

Midol Summer – Berry

Click the preview image below for the sample.

Midol Summer 2005 - Berry

Midol Summer – Sunburn



Click the preview image below for the sample.

Midol Summer 2005 - Sunburn

Midol Sweepstakes Flash Ad

Motrin

Click the preview image below for the sample.

Motrin Print Ad

Oral B

Click the preview image below for the sample.

Oral B Print Ad

ShopSavvy

Click the preview image below for the sample.

ShopSavvy Print Ad

ShopSavvy

Click the preview image below for the sample.

ShopSavvy Television Ad

Simply Centered

SimplyCenteredLiving.com is a website for holistic health consultant/nutritionist Deborah Grimberg.

Vice Vodka

Click the preview image below for the sample.

Vice Vodka Print Ad