Content Tagged: small business
Branding Police at the London Olympics: Unfair to Small Businesses
Ah, the Olympics. I love watching me some gymnastics, swimming and track (no offense to other sports – these are just the main ones I like watching). But as much as I love watching the Olympics, I don’t think that … Continue reading
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To search similar content click branding, copyright infringement, London Olympics, small business
To search similar content click branding, copyright infringement, London Olympics, small business
Turning a Sale into an Upsell: 3 Lessons From a Mom and Pop Shop
How a Mom and Pop Shop Got My Friend to Spend Three Times What She Intended So a friend (no, not a “friend,” i.e., me*, an actual friend) had a rough day at work, and decided, on her way home, … Continue reading
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To search similar content click Influence: The Psychology of Persuasion, mom and pop shop, Robert Cialdini, sale, small business, Swedish Mule, upsell, vodka
To search similar content click Influence: The Psychology of Persuasion, mom and pop shop, Robert Cialdini, sale, small business, Swedish Mule, upsell, vodka
Is Your Business a “Benchmark Brand?”
Are you brand loyal? Think hard about this one: Do you buy a particular brand of anything because you consciously like it and choose it, or just out of habit, or because you/your family/your friends have always used it? I … Continue reading
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To search similar content click brand apathy, brand experience, brand loyalty, branding, customers, small business
To search similar content click brand apathy, brand experience, brand loyalty, branding, customers, small business
The “Small” in Small Business: Use it to Your Advantage
Recent story from a fellow small business owner: He is a subscriber to a certain service that gives him the ability to write and distribute press releases. He has been a package subscriber for about three months and hasn’t been … Continue reading
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To search similar content click communication, customer service, small business, social media
To search similar content click communication, customer service, small business, social media
What Problem Are You Solving?
If you follow me on Twitter, you may remember this article on Wisebread that I tweeted: My Pumpkin Lady’s Secret to Business Success. In it, the author describes that the reason why the “pumpkin lady” at her farmers’ market was … Continue reading
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To search similar content click copywriter, problem solving, small business, Wisebread
To search similar content click copywriter, problem solving, small business, Wisebread