Content Tagged: target market

Is Your Website About You, or Your Potential Customers?

A few months ago, I was drafting a website proposal for a client.  His website was somewhat bloated and unclear, and we had slowly been working on small sections of it and consulting on what could be changed immediately, but … Continue reading →

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Starting a Business? Make Sure That Your Target Market Can Pay You

It seems obvious that a business owner should be interested in doing business with people who can pay him or her, but it’s amazing how many business owners think they’ve found the perfect service or product for the perfect target … Continue reading →

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Online or Offline, Go Where Your Target Market Hangs Out (AKA Ignore Social Media at Your Peril)

Once upon a time perhaps five or six years ago, in a place not too far from here, I worked for a subscriber-based theater company. Now, if you know anything about theater companies, you may be aware of these three … Continue reading →

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